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	<title>Crown SEM &#187; Improve Structure</title>
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		<title>Exand Scope of Adwords A/C</title>
		<link>http://www.crownsem.com/adwords-account-structure/exand-adwords-scope/</link>
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		<pubDate>Sat, 16 Oct 2010 14:53:43 +0000</pubDate>
		<dc:creator><![CDATA[Christopher]]></dc:creator>
				<category><![CDATA[Improve Structure]]></category>

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		<description><![CDATA[Adwords Account Not Spending Budget If your Adwords account is not spending its daily budget, consider expanding the scope of those elements which are performing best. Add More Keywords You can expand the scope of a search campaign effectively by adding more keywords to the best performing ad groups.  Identify new keywords by running Google&#8217;s [&#8230;]]]></description>
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		<title>Create a Remarketing Campaign</title>
		<link>http://www.crownsem.com/adwords-account-structure/adwords-remarketing-campaign/</link>
		<comments>http://www.crownsem.com/adwords-account-structure/adwords-remarketing-campaign/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 22:19:24 +0000</pubDate>
		<dc:creator><![CDATA[Christopher]]></dc:creator>
				<category><![CDATA[Improve Structure]]></category>

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		<description><![CDATA[What is Remarketing? Remarketing allows you to reach people who previously visited your website, and match the right people with the right message. You can show users these messages as they browse sites across the Google Content Network. For more details about the remarketing campaigns please see: http://adwords.google.com/support/aw/bin/answer.py?hl=en&#38;answer=173945. How Do I Get Started With Remarketing? [&#8230;]]]></description>
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		<title>Break KW&#8217;s Into More Ad Groups</title>
		<link>http://www.crownsem.com/adwords-account-structure/break-kws-into-more-ad-groups/</link>
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		<pubDate>Fri, 28 May 2010 10:51:08 +0000</pubDate>
		<dc:creator><![CDATA[Christopher]]></dc:creator>
				<category><![CDATA[Improve Structure]]></category>

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		<description><![CDATA[More Ad Groups For Better Performance Creating more ad groups, and putting fewer keywords into each ad group can significantly improve performance. Benefits of More Ad Groups There are a lot of benefits to breaking keywords into more ad groups, including: higher CTR, higher Quality scores, easier landing page targeting, and easier maintenance. Improve CTR [&#8230;]]]></description>
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		<title>Managed Placements</title>
		<link>http://www.crownsem.com/adwords-account-structure/managed-placements/</link>
		<comments>http://www.crownsem.com/adwords-account-structure/managed-placements/#comments</comments>
		<pubDate>Thu, 27 May 2010 09:23:10 +0000</pubDate>
		<dc:creator><![CDATA[Christopher]]></dc:creator>
				<category><![CDATA[Improve Structure]]></category>

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		<description><![CDATA[Adding managed placements to your content network campaigns allows you to bid higher for your best ad spots. Why Managed Placements? Improve the performance of your content network ads by actively managing placements.  One way to do this is to add managed placements to your content network ad groups, and then bid higher for those [&#8230;]]]></description>
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		<title>Negative Placements</title>
		<link>http://www.crownsem.com/adwords-account-structure/negative-placements/</link>
		<comments>http://www.crownsem.com/adwords-account-structure/negative-placements/#comments</comments>
		<pubDate>Thu, 27 May 2010 08:38:53 +0000</pubDate>
		<dc:creator><![CDATA[Christopher]]></dc:creator>
				<category><![CDATA[Improve Structure]]></category>

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		<description><![CDATA[Improve the performance of Content Campaigns by actively specifying in which placements your ads will display.  One means of doing this is to exclude under-performing or inappropriate placements. Finding Negative Placements Identify placements to exclude by running a placement report for a longish time period.  Sort the listing high to low by cost, and pause [&#8230;]]]></description>
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