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		<title>Negative Keywords</title>
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		<dc:creator><![CDATA[Christopher]]></dc:creator>
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		<description><![CDATA[You Can&#8217;t be Too Negative! When it comes to keyword selection, it pays to be pessimistic&#8211;the more good negative keywords you can identify, the better all your campaigns will perform. Eliminate Unproductive Impressions With Negative Keywords The objective with negative keywords is to avoid showing your ad to any prospects who are unlikely to convert [&#8230;]]]></description>
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