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	<title>Comments on: Negative Keywords</title>
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		<title>By: Dedicated Content Campaigns &#124; Crown SEM</title>
		<link>http://www.crownsem.com/keyword-selection/negative-keywords/comment-page-1/#comment-9</link>
		<dc:creator><![CDATA[Dedicated Content Campaigns &#124; Crown SEM]]></dc:creator>
		<pubDate>Mon, 24 May 2010 08:27:05 +0000</pubDate>
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		<description><![CDATA[[...] According to best practices, split content ads into their own campaigns.  Compliance will afford an Advertiser considerably better control, as it relates to: a) selecting optimal ad groups for the content network; b) budget allocation across platforms; and c) selecting negative keywords. [...]]]></description>
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