Dedicated Content Campaigns

Split Content Ads Into Separate Campaigns

It’s not possible to optimize a campaign for both content and search.  For better results, split content ads into their own campaigns.
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Create Star Campaign

Higher Impression Share for Best Keywords

If you have some elements of your account which are performing much better than average, and you are spending all your ad budget each day, consider creating a new Star Campaign.  This will allow you to earn a higher impression share for your best keywords.
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