Define a Conversion

Define Conversions for Improved Results

If you’re sending traffic to your website through any means, then you can improve the performance of your website by establishing metrics to distinguish between those visitors who convert to leads or sales and those who do not.

The first step is to define a conversion, and this post shows you how.

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Set Conversion Targets

Posted in Improve Metrics

Estimate a Target Value for Conversions

If you have multiple products, or conversion types, then estimate multiple values for each type of conversion. This process, even if it’s imperfect, puts the concept of “Return on Ad Spending” front and center!

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