Implement Google Analytics

Posted in Improve Metrics

Why Google Analytics?

If you have a website, then add Google Analytics so you can begin to improve improve the QUALITY of traffic!

This is particularly important if you’re buying clicks.  Most advertisers can improve performance by buying more of the clicks which are converting, and fewer of the clicks which are not converting.  Google analytics helps you sort the two types of clicks.

How to Implement Google Analytics

Open up a Google Analytics account, generate tracking code, put it on your website, then link Google Analytics to your Adwords account.  If you need help with this, phone Hanna at 303 975 2810.

The Beauty of Bounce

If you want to put a little more bounce in your step, take some bounce out of your website!  A bounce occurs when someone visits your site and then leaves immediately.  A bounce is the opposite of a conversion, so reduce your bounce rate, and you’ll likely improve your return on ad spending.

There are several ways to improve your bounce rate–the two biggest ways are to: 1) improve traffic quality; and 2) improve your webpage.

Trouble Shooting Google Analytics

If your Google Analytics is not working, phone Hanna at 303 975 2810.  She’s helped loads of people implement Google Analytics and link it to their Adwords accounts.

Also consider:  Implement Adwords Conversion Tracking.

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