Split Test Ads
Posted in Improve Ads
Continuously Improve Your Ads
If you’re willing to do the work, it’s not difficult to improve your ads.
More Ads Per Ad Group
Posted in Improve Ads
Write More Ads!
Looking for ways to improve performance? Just write more ads!
When it comes to writing ads, the job is never done. Continuously improve ad text by sorting the winners and losers, pausing the duds, and writing replacement ads.
Managed Placements
Posted in Improve Structure
Adding managed placements to your content network campaigns allows you to bid higher for your best ad spots.
Negative Placements
Posted in Improve Structure
Improve the performance of Content Campaigns by actively specifying in which placements your ads will display. One means of doing this is to exclude under-performing or inappropriate placements.
Negative Keywords
Posted in Improve Keywords
You Can’t be Too Negative!
When it comes to keyword selection, it pays to be pessimistic–the more good negative keywords you can identify, the better all your campaigns will perform.